Who Really Is The World’s Most Famous Business Coach?

Business coaching is big business. I’ve worked with Chet Holmes for many years now and have seen and heard a large number of different business coaches, gurus and the like.

The good ones really can make a difference to a business. Often however, it does require that the business take action on what the coach is helping them with. After all ideas with no action is like trying to drink your soup without making it first – impossible!

This post is prompted by one that Paul Simister did in July 2008. And I wondered whether the expert ratings had changed at all. So I used the same Adwords search tool that Paul used and found the following:

Business Expert Searches

I added in a few more people to Paul’s original list, including myself, just to see who else was getting reasonable searches.

I did also consider Richard Branson (60,500 searches) but discounted him as his main aim is to run his businesses rather than give external business advice, coaching or training.

And again, Brian Tracy is well out front of the pack, if you discount Tony Robbins.

However, Tony Robbins helps a massive number of businesses so he really should be added in. Therefore, this year I think there can be no dispute that Tony Robbins wins in the search for the expert with the most searches!

Dead Business Expert Searches

Interestingly enough there are dead people with more searches than most of the experts and gurus we’ve looked at here. For example:

I suspect this is because many of the experts we’ve listed refer to both Napoleon Hill’s “Think And Grow Rich” and Dale Carnegie’s “How To Win Friends And Influence People” as two of the key books any business leader must read.

Business Advice Related Searches

Now compare those figures to these generic keyword searches. And remember these searches are made every month and for subjects that the gurus are famous for:

What does this show?

I wonder if people are as aware of the gurus as people who know them are? After all it’s pretty impossible to “know what you don’t know” isn’t it? Or to paraphrase – “you can’t know who you don’t know.”

The other likelihood is that people don’t want to pay the guru price and would rather have someone else a little less expensive but still great value for money. What do you think?